Created with Pride by HiCrew

Our parets deserve technology that feels like a warm hug.

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Driving global UX maturity for KSB with a scalable, consistent digital experience.

Client
KSB – global manufacturer of pumps, valves and related systems with 15,000+ employees worldwide.

Initial situation
Fragmented global web presence, inconsistent UX and hard‑to-find information, making it difficult for users to select the right products and for teams to manage content.

Our contribution
Defined the UX strategy, created a modular design system and web framework, ran user and stakeholder research, and set up governance and collaboration processes for all country sites.

Result
Consistent UX across 70+ markets generating a three-digit million annual revenue, easier product discovery and lead generation, and a scalable platform that enables faster roll‑outs and continuous improvement.

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Here is what we offer

Product & UX Design that delivers results.

We don’t just design interfaces, we create entire systems that perform measurably. From user research that truly goes deep to design systems that drive efficiency and save costs.

Strategy & implementation that empower teams.

We translate business goals into actionable product strategies. We act as pragmatic navigators in the process – whether optimizing workflows, establishing product ownership, or serving as sparring partners for leadership.

Applied innovation & future strategy.

We use new technologies such as AI not as an end in themselves, but as tools for real challenges. In AI design sprints or strategy workshops, we identify the key signals for your business and turn them into a viable future strategy.

We may be a well-rehearsed team, but each of us has our own rhythm and strength.

Sanjay is our strategist — the one who resets the compass in UX workshops and helps everyone see where the journey is heading.

With a gift for storytelling, he turns complexity into pathways people understand — creating stories that connect with customers and bring teams into shared momentum.

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What connects us is curiosity — and the belief that design is the root of progress.

Rudy is our morning explorer. In his innovation and future workshops, he senses the signals that guide the next leap and turns early ideas into real opportunities.

As a co-creation facilitator, he helps teams rediscover the joy of working together — replacing ego with curiosity and creating better results through genuine collaboration.

We are not an AI-first agency (as the name implies), but we use AI where it creates added value. We code with Claude, create visuals with Midjourney, Flux and Nano Banana, transform text into natural language with ElevenLabs, and bring avatars to life with Hedra and Kling.
We experiment with AI agents that optimise our workflows. Whether Gemini, ChatGPT, Perplexity, etc. – we know the tools and their limitations. At the same time, we find the developments dizzying and sometimes stand there like children in a candy store. But that's exactly why we don't do AI for AI's sake, but use it in a targeted manner: for better prototypes, more efficient processes and concrete business results.

Together, we balance structure and exploration, logic and emotion.

What drives us isn’t perfection — it’s progress that feels human.

If you like humans too, talk to us!